Performance
marketing that’s
profitable We help you manage your SEM campaign more efficiently and effectively.
- On average, 41% of clicks go to the top 3 paid ads on the search results page.
- 51% of searches are longer than 4 words.
- 95.3% of clicks go to the top 4 results.
- Mobile accounts for nearly 80% of time spent on social media networks.
- Ad spend on social media is on pace to outgrow TV ad spend for the first time.
- 73.4% of users follow a brand because they’re interested in the product or service.
Search ad spending is slated to reach $191 Billion by 2024! Has your brand benefited from Paid Media Advertising?
We are Paid
Media experts
Businesses today need fast and effective ways to position their brands in front of high converting customers. Increase your search engine visibility and connect with the right audience with AdLift – the best Search Engine Marketing (SEM) agency in the country. AdLift helps your brand reach the right people at the right time at the lowest cost. Sounds like a dream? We promise you it’s not! Our SEM marketing experts devise keyword strategy, precise tracking, compelling ad copy and landing pages, competitive bidding, and innovative testing. With our powerful PPC campaigns, customer centric strategies, effective customised messaging you can rest assured that your KPIs are optimized.
Reaching your target audience
Intricate audience segmentation to maximize conversion volume while minimizing conversion cost.
Co-Optimization analysis
Develop synergizes across SEO and PPC campaigns to eliminate cannibalization.
Decide with Data
Let data guide your marketing strategy. We regular monitor and manage campaigns to maximizes ROAS.
When you partner with the best performance marketing agency you know your brand is in for a treat. And the icing on the cake? We are a certified Google Agency, and we are Facebook Certified. What does that mean? Being a Google agency, our paid media marketing team gets pre-briefs on major platform changes, we get access to alpha and beta tools too – keeping you always a step ahead of your competitors. As a certified Facebook advertising agency, we have experienced Facebook advertisers on board to help you grow your business using Facebook Ads.
In this constantly changing digital landscape, partner with a performance-based marketing agency trusted by Fortune 500 companies and industry leaders, partner with AdLift.
KillCliff
145%
Increase in Sales Conversions and 61% lower cost per incremental purchase
Kenandy
53%
Reduction in Cost per Lead
Hotels By Day
1278%
Increase in Revenue and 78% Reduction in CPCs
Open System
53%
Reduction in CPA
Paid media tools
we thrive on
Client Speak
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
Get
in Touch
Contact AdLift for a 360-degree marketing plan
FAQs
Paid media is a form of digital marketing that includes sponsored content to promote a brand’s products or services. It is a part of marketing that required the purchase of ad space to promote a brand to a larger audience. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks with the ultimate goal of increasing revenue
PPC in digital marketing is a type of marketing strategy which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. In addition to driving organic website visits, it is a method of buying visits to your website. PPC in digital marketing has the following benefits:
- Offers quick entry.
- Results are easy to measure and track.
- Works well with other marketing channels.
- Provides a wealth of useful data.
You honestly do not need to look any further than the page you are already on. AdLift is the top performance marketing agency. Our award winning PPC campaigns deliver sustained ROI for our clients. But if you must know, these are the qualities a top paid media marketing agency should possess:
- Alignment to your goals : Primarily, you need to ensure that an agency’s inbound strategies align with yours and understands digital marketing holistically. By this we mean, marketing campaigns and ads should work in sync with content marketing efforts like blogging, email campaigns, content offers, and website strategies.
- Expertise : It’s kind of obvious, we know. But we can’t emphasise enough the importance of a solid team of experts who have had experience in running successful campaigns. How do you find out? Ask for testimonials and case studies.
- Social Media Knowledge : With over 58.8% of the global population on social media, your agency better have in depth and updated knowledge on how to leverage social media for your brand.
- Transparency : You need to be kept in the loop every step of the way. Whether its ad spends or any other development pertaining to your account – honesty and transparency are bare minimum of what you should expect from your paid media marketing agency.
To be honest, paid media channels vary according to the category, marketing challenges and target group among other factors. Here’s an example for better clarity:
For B2C, with the end objective of getting maximum transactions, the best paid media channels would be Google Search, Shopping, Display, YouTube, Discovery, Facebook, Instagram where most of the users inclined towards making a purchase.
However, if the focus is on B2B and the end objective is to generate leads then the best paid media channels would be Google search, LinkedIn, Twitter, Affiliates etc. However, paid media channel selection will vary from brand to brand. An experienced performance marketing agency will be able to discern which channel is ideal for your as per the brand category and objective.
Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. Through paid media, you're able to connect with audiences that might not have reached otherwise
The AdLift Paid Media Marketing team devises powerful PPC campaigns, customer centric strategies and effective customized messaging. How do they do it all?
AdLift gives you:
- Intricate audience segmentation to maximise conversion while minimising conversion cost
- Synergy across SEO and PPC campaigns to eliminate cannibalisation
- Regular analysis and monitoring of data that guides marketing strategy and maximizes ROAS
SEM or Search Engine Marketing in digital marketing is the practice of marketing your brand used paid advertisements that appear on search engine results or search engine results pages (SERPs). In this type of digital marketing, advertisers bid on keywords that users may enter on search engines.
