Prashant Co-Founded AdLift in 2009. An alumnus from Columbia University, Prashant is a digital marketing expert having an extensive 20+ years of industry experience and is also part of Columbia University’s Entrepreneurship Advisory Board (EAB) where he mentors young entrepreneurs to help grow their start-ups more efficiently and effectively.
Prashant works closely with several Fortune 500 and Unicorns including PayPal, Airbnb, Shopify, Walmart, Peloton, Schneider Electric and Goldman Sachs in helping them increase their digital market share.
Before disrupting the digital marketing industry with AdLift, Prashant was the Head of Global Search Marketing at eBay, where he established the company’s footprints across the globe. He also worked with Yahoo! driving synergizes between search marketing and display advertising and making AT&T Interactive the second largest local search player by leading their foray into the digital marketing world. Being an industry veteran he’s invited to speak at numerous digital marketing conferences around the world, including SMX, SEMRush, SES, Hero, Pubcon, Ad:Tech and ET and as an expert in digital marketing, and contributed to several digital marketing journals including Marketing Land, Visibility, Website Magazine and Search Engine Journal.