Importance of Content Marketing

Published Date: September 19, 2018
Importance of Content Marketing

Content Marketing

In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new type of marketing that helps brands interact with their customers more effectively – Content Marketing. It is a promising new strategy that requires the creation and distribution of content that is helpful, informative and entertaining to the potential customers. Brands should always remember that useful and quality content should be one of their core marketing tactics.

The content you share is what you sell, in simple words, “you are teaching the user through your content – to make them establish trust in your brand or products.”

“Content Marketing is a strategic marketing approach focused on unique or content creation. It focusses on distributing valuable content that will engross the audience while promoting a brand and its products and services to drive profit.”

Content Marketing attracts and transforms prospect users into loyal customers by creating and sharing valuable and free content. It helps brands to develop and position themselves by providing useful information to the potential users. It is an activity that builds a willingness in users to buy a company’s products.

Why is Content Marketing Important?

Content marketing is a vital part of any marketing campaign as it works in synergy with email marketing, SEO and social media. Quality content helps in driving traffic and conversions as well. This effective marketing strategy is changing the view of both brands and customers while becoming the new choice for marketers. Why? Because it is better to inspire the customers with engaging content rather than boring ads. The best part is that content marketing generates three times the leads than other marketing techniques & 6 times higher the conversion rates. (source: marketinginsidergroup)

In a nutshell, content marketing has transformed the way businesses interact with their customers. According to a survey, 70% of the customers like to know about any company through content and 60% of the audience believes that content makes them feel more comfortable and helps them to make a better buying decision. (source: campaignium)

Here is why content marketing is important for brands across the globe.

  • It helps build a community of loyal customers
  • It helps transform a brand into authority
  • It helps brands in knowing their customers
  • It helps improve SEO
  • It helps attract ideal buyers

5 Simple Steps to Make This Strategy Work

Planning – The first step is to plan out a strategy that defines the objectives of the company. The brand also needs to plan how they want to reach their target audience and what activities they need to carry out for the same.

Audience – The next step is to identify the audience, their category & interests. Brands must pull out data from the website and other tools like Google Analytics & Google Search Console rather than buying data or spending money on something else.

Unique & High-Quality Content – Based on the products and services, brands must come out with a unique idea on how well they can play with the content according to their target audience.

Implementation – Distribute content across various channels for a better impact.

Monitoring – Brands must track the content and traffic through different sources and medium. They must also track the engagement, interaction and time spent on the content.

We are sure that now you know why content marketing is critical for businesses of all kinds. It helps boost the visibility and also helps in building a good relationship with customers.

Content Marketing Facts: 

  • Content marketing provides a conversion rate of about 6 times higher than other digital marketing methods. (ABG Essentials)
  • After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
  • According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
  • Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)

Importance of Content Marketing

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