From Rankings to Citations: The Future of Organic Visibility
Search used to end with a click. Now it often ends with a citation. Prashant Puri, Founder & CEO of AdLift, breaks down what it takes for brands to earn a mention inside AI Overviews, ChatGPT, Perplexity, and Gemini, at BrightonSEO San Diego 2026.
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Ranking #1 is no longer enough.
This session will show you why your ranking on page one no longer guarantees you're part of the conversation.
Google AI Overviews, ChatGPT, Perplexity, and Gemini are now discovery engines in their own right, shaping what buyers learn about a brand before they ever land on its site.
Ranking #1 is no longer enough. AI Overviews often pull from multiple sources at once, and users are getting answers without clicking through at all.
Brands need a strategy for all three, not just the first.
What attendees will walk away with
When an AI system cites your brand inside an answer, it's effectively recommending you to a buyer who may never visit your website.
For years, SEO success was measured by where you ranked. That's no longer the full picture.
This session is built for marketing leaders and SEO practitioners who need a real answer to the question: how do we win visibility in a search experience that skips the click?
Prashant Puri
Prashant Puri is the Founder and CEO of AdLift, a global performance marketing agency, and the creator of Tesseract, an AI visibility platform that helps brands track and optimize their presence across ChatGPT, Gemini, and other answer engines. A Columbia University alumnus and Ad Age Digital Power 100 honoree, Prashant is a regular voice at BrightonSEO, Pubcon, and Digital Summit on how AI is reshaping search and marketing, and champions the industry's shift from rankings to citations.
Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
