Author: Kunal Nayyar

July 18, 2024

PPC ROI: Understanding and Measuring Your Return

Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the top of search bars or across platforms, providing quick visibility....

July 10, 2024

Maximizing Efficiency with Ad Automation

Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital advertisement spending is expected to reach $455.30 billion in 2024,...

July 9, 2024

How to Create Effective Remarketing Ad Campaigns?

Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer is at a different stage of their buying journey. And,...

July 2, 2024

Top Advertising Metrics to Boost Your Campaign Performance

Data-Driven Advertising: The Key to Success In this rapidly evolving technological landscape, data-driven advertising has emerged as a fundamental pillar of success. According to a report in Statista, in 2023,...

May 24, 2024

Repercussions of False Advertising: What Companies Need to Know

‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...

April 26, 2024

What is Chat GPT? Exploring AI Chatbots

Ever imagine having a conversation with a computer program that feels strangely real? That's the power of AI chatbots, and Chat GPT is a leading name in this rapidly developing...

April 12, 2024

Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere

A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...

March 22, 2024

Decoding PPC Full Form and its Importance

In digital marketing, acronyms like SEO, SEM, and SMM have become buzzwords. One term that particularly stands out is PPC. PPC, or Pay-Per-Click, is an online advertising model in which...

March 22, 2024

How to Become a Google Partner in India? Benefits and Requirements

Do you wonder why few names command as much respect and authority as Google? Or why is Google considered the most trusted source? With numerous tools, services, and platforms, Google...

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