The Different Types of Keywords and How to Use Them

Published Date: April 11, 2023
The Different Types of Keywords and How to Use Them

Keywords play a crucial role in the success of any SEO strategy as they serve as the cornerstone of search engine optimization, aiding search engines in comprehending the content of your website. In this write-up, we’ll delve deeper into comprehending the meaning of the term “keyword” and take a closer look at some of its varying types.

What is Keyword?

Before we dive into the different types of keywords, let’s first define what is a keyword. A keyword is a word or phrase that describes the content of a webpage. It’s what people type into search engines to find the information they’re looking for. Keywords are crucial to SEO because they help search engines understand the content of a webpage, which helps them determine where to rank it in search results.

Types of Keywords

Now that you have a better understanding of what is keyword, let’s take a look at some of its many types. There are several types of keywords, each with its own unique characteristics. Here are some of the most important types of keywords:

Short-tail Keywords

Short-tail keywords, also known as head keywords, are one or two-word general search terms. Examples of such keywords are “SEO,” “shoes,” or “coffee.” Due to their generality, short-tail keywords are highly competitive, making it a challenge to rank for them. Despite their competitive nature, they are highly valuable as they generate a large amount of search traffic.

Long-tail Keywords

Long-tail keywords, which are also referred to as body keywords, are search terms consisting of three or more words that are more precise and specific in nature. Examples of long-tail keywords include “optimal SEO techniques for small enterprises,” “comfortable women’s running shoes,” or “organic coffee beans grown in Colombia.” The specificity of long-tail keywords makes them less competitive, and thus easier to rank for. Additionally, long-tail keywords are capable of attracting high-quality traffic as they target people who are searching for something very particular.

LSI Keywords

LSI (Latent Semantic Indexing) keywords are a set of keywords that are semantically associated with your primary keyword. They assist search engines in comprehending the context of your content and how it connects to the searcher’s query. Examples of LSI keywords for the keyword “SEO” may include “search engine optimization,” “Google rankings,” or “on-page optimization.” Integrating LSI keywords into your content can boost your search engine rankings and increase the relevance of your content to the searcher’s query.

Branded Keywords

Branded keywords are keywords that include your brand name or a variation of it. Examples of branded keywords include “Nike shoes,” “Apple iPhone,” or “Coca-Cola soda.” Branded keywords are valuable because they help build brand awareness and loyalty. They also tend to be less competitive because only your brand can rank for them.

Geo-targeted Keywords

Geo-targeted keywords are keywords that include a specific location. Examples of geo-targeted keywords include “SEO services in New York,” “best pizza in Chicago,” or “plumbers in Los Angeles.” Including geo-targeted keywords in your content can help you rank for location-based searches and attract local customers.

How to Use Keywords

Once you have a good understanding of the different types of keywords, it is important to know how to use them effectively. Here are some tips on how to use types of keywords in your content:

  • Use primary keywords in your headlines and subheadings: One of the most effective ways to use keywords is by incorporating them into your headlines and subheadings. This helps search engines understand the main topic of your content and can help increase your visibility in search results.
  • Use keywords throughout your content: While it is important to use primary keywords in your headlines and subheadings, it is also important to use them throughout your content. This helps search engines understand the overall theme of your content and can improve your chances of ranking for relevant searches.
  • Use long-tail keywords for more targeted traffic: Long-tail keywords are more specific and typically have lower search volume than primary keywords. However, they can be highly targeted and attract more qualified traffic to your site. Use long-tail keywords where appropriate to attract more targeted traffic
  • Don’t overuse keywords: While it is important to use keywords in your content, it is equally important not to overdo it. Keyword stuffing can result in penalties from search engines and can actually hurt your rankings. Focus on creating high-quality content that naturally incorporates relevant keywords.
  • Use related keywords and phrases: In addition to primary and long-tail keywords, it is also important to use related keywords and phrases throughout your content. This can help increase the relevance of your content in search results and can help you rank for a wider range of relevant searches.

Understanding what is keyword and their different types is crucial for any website looking to improve its search engine rankings and attract more qualified traffic. By utilizing primary keywords, long-tail keywords, and related keywords and phrases in your content, you can improve the relevance and visibility of your site in search results.

However, it’s important to remember not to overuse keywords and to focus on creating high-quality content that naturally incorporates relevant keywords. With these tips in mind, you can develop a keyword strategy that helps your website outrank competitors and attract more targeted traffic to your site.


Ans: The different types of keywords are:

    • Long tail keywords: They are more specific and more extended phrases targeting niche or specific search queries.
    • Short tail keywords: These general keywords have a wide search intent and can generate a large traffic volume.
    • Phrase match keyword: These keywords involve a phrase or sequence of words that match a search query
    • LSI Keywords: Latent Semantic Indexing (LSI) keywords are terms related to the main keyword and provide context to search engines.
    • Geo-Targeted Keywords: These are location-specific terms to target a particular geographic area.

Ans: Ranking for short-tail keywords is a challenging feat. Since these types of keywords target a wide range of queries and search results, it can be difficult to use them effectively. Here are a few steps you can follow to counter this problem:

  • Ensure the short-tail keyword aligns with your content and target audience.
  • Research the competition for the keyword and identify opportunities to differentiate.
  • Create high-quality content that provides value and satisfies user intent.
  • Place short-tail keywords naturally in page titles, headings, and meta tags.
  • Use a mix of short-tail and long-tail keywords for a comprehensive SEO strategy.
  • Regularly monitor keyword performance and make adjustments as needed.

Ans. Long tail keywords are more detailed and specific. Unlike broad keywords, they target niche or specific search intents. Long-tail keywords usually have lower search volume but higher conversion potential. For example, instead of using a broad keyword like “shoes,” a long-tail keyword could be “red running shoes for women.”

Ans: Commercial intent keywords are search terms used by consumers actively looking to make a purchase or gather information to make a purchase decision. These keywords serve as an opportunity to attract potential leads and showcase your products or services.

By strategically optimizing your content around commercial intent keywords, you can effectively entice and engage prospective buyers, increasing the chances of conversions and sales.

Ans: Informational queries play a vital role in SEO due to various reasons. Firstly, they contribute substantially to the overall search volume. Secondly, they offer a chance to establish brand credibility and expertise by delivering valuable information to users.

By recognizing the significance of informational queries and optimizing content to address user needs, businesses can attract and engage a broader audience, ultimately enhancing their online visibility and reputation.

Ans: Identifying and targeting transactional keywords involves understanding your audience’s buying behaviour and search intent. This can be done through keyword research. You can use tools like Google Keyword Planner to find transactional keywords with clear buying intent, including the words “buy” or “discount.”

The next step would be thoroughly analysing competitor strategies to refine your own. Lastly, you should create dedicated landing pages optimized for these keywords, ensuring clear call-to-action buttons and persuasive product descriptions.

Ans: Yes, several free and paid versions of keyword research tools are available. Some of these include:

    • Google keyword planner
    • Moz keyword research tool
    • Ahrefs
    • SEMrush keyword research tool
    • Ubersuggest

Ans: Navigational keywords are search terms users use when looking for a specific website or webpage. These keywords indicate that the user seeks to navigate directly to a particular online destination. Here are some examples of navigational keywords: “Facebook login”, “YouTube homepage”, “Amazon Prime”, “Twitter account”, “Gmail sign-in”, and “Netflix login.”

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