How Generative AI Is Rewiring the Marketing Funnel
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As generative AI reshapes how buyers discover and evaluate brands, understanding its impact on the marketing funnel has become essential for modern growth strategies. With large language models like ChatGPT, Perplexity, and Gemini influencing nearly 20% of search behavior, and Google’s AI Overviews appearing in 25%+ of queries (~75B per month), the traditional awareness-to-conversion journey is rapidly evolving. Buyers increasingly form opinions and shortlist solutions directly within AI-generated answers, fundamentally changing how brands are discovered and considered.
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This session will equip you with the strategies and frameworks to navigate and lead in an AI-first funnel.
- Designed for marketing leaders, SEO professionals, and demand generation teams, this session explores how generative AI is rewiring awareness, consideration, and lead generation.
- Attendees will learn practical strategies for improving visibility in AI Overviews and leading LLMs using AEO/GEO.
- Understand why AI-driven discovery produces fewer but higher-intent leads, and explore emerging performance metrics such as citation share, AI visibility, and pipeline influence.
- You’ll leave with actionable insights and real-world examples on how brands are turning AI visibility into qualified leads and measurable revenue impact in an AI-first discovery landscape.
Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
