Integrating SEO and Paid Search Strategies
This advanced session by AdLift CEO and Co-Founder Prashant Puri is designed for experienced SEOs looking to enhance their skill set and maximize the impact of their campaigns. By combining the strengths of organic search and paid advertising, you can create a cohesive strategy that drives more traffic, improves ROI, and more effectively achieves your business goals.
Download the Presentation
Key Takeaways:
- Unified Keyword Strategy: Discover how to develop a unified keyword strategy that leverages the strengths of both SEO and paid search to target high-converting keywords and reduce bid costs.
- Data Synergy: Learn how to use data from paid search campaigns to inform your SEO efforts and vice versa, ensuring a more data-driven approach to your marketing.
- Content Optimization: Explore techniques for optimizing content that performs well in organic search while also supporting your paid search objectives.
- Budget Allocation: Understand how to strategically allocate your budget across SEO and paid search to maximize your marketing spend and achieve the best possible ROI.
- Performance Metrics: Gain insights into the most effective performance metrics for measuring the success of your integrated campaigns and making informed adjustments.
- Case Studies: Review real-world case studies that illustrate successful integration of SEO and paid search strategies, highlighting best practices and key learnings.
Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
