Surviving Zero-Click Search: How to Win When Google Keeps the Traffic
Google's AI-driven search results are making it harder than ever to drive clicks, with featured snippets, knowledge panels, and AI-generated answers keeping users on Google instead of sending them to your site. So how do you stay visible - and profitable - when Google is answering questions directly?
This session will explore actionable strategies for adapting to zero-click search, from optimizing for rich results and featured snippets to leveraging structured data and shifting your focus to engagement-driven content. We'll also cover how to drive traffic beyond traditional rankings using social media, AI chatbots, and brand - building tactics that keep your audience coming back. If you're tired of losing clicks to Google's results, this session will show you how to stay ahead in a world where rankings don't always mean traffic.
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Client Speak
Lomit Patel
Tynker
Chief Marketing and Growth Officer
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that
Kaushik Patel
Demand Generation, ThoughtSpot.
Vice President
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization
Dennis Mink
Appoxee
VP Marketing
We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.
Nandita Ghosh
BlueJeans
Head of Online Marketing and Demand Generation
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works
Tommy Griffith
PayPal
SEO Manager
We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.
