Tracking What AI Knows About You and Your Brand
As AI-driven search and content generation evolve, understanding how AI perceives your brand is critical for SEO and digital marketing success. This session will explore advanced methods for tracking what AI models know about your business, industry presence, and competitive positioning. Attendees will learn how large language models (LLMs) source and interpret brand-related data, as well as how to audit AI - generated outputs to identify misinformation, content gaps, and reputational risks.
Designed for SEO professionals and advanced marketers, this session will cover practical techniques for influencing AI - generated results, optimizing entity recognition, and leveraging structured data to ensure brand accuracy. Attendees will leave with actionable insights on how to monitor, refine, and strategically shape their brand's AI footprint to maintain control over how they are represented in search and beyond.