On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by a bot named yoshi-code-bot. This leak has caused a big stir in the SEO community because it uncovered more than 14,000 potential factors that Google might use to rank websites. It’s a rare peek into how Google decides what appears in search results.

AdLift CEO and Co-Founder Prashant Puri gives you the Top 9 takeaways from these leaked documents.