What is Digital Marketing?

Digital marketing or online marketing is a strategic approach to promote brands on digital platforms and connect with potential buyers. These platforms include web-based advertising, social media, email, and text and multimedia messages.

What are the types of Digital Marketing Services?

Digital marketing services can be broken into the 8 types: Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay-per-Click (PPC), Email Marketing, Influencer Marketing, Marketing Analytics and Affiliate Marketing. A top digital marketing company will cover all this (and then some more!)

How Do I Choose a good Digital Marketing Service Agency?

You really want to know how to pick the best digital marketing services agency you have to focus on Aligned with your Goals and Outcomes, Services Offered, Team, Proof is in the pudding, No Tall claims and Easy to Get in Touch.

What Does a Digital Marketing Agency do?

A digital marketing agency offers a wide range of services to help businesses establish and grow their online presence.

Why Invest in Digital Marketing?

Investing in digital marketing is essential to reach a vast online audience. It promotes organic growth through SEO, tells your brand's story effectively, complements traditional marketing efforts, enhances brand awareness, utilizes social media's power, and boosts customer engagement, leading to increased loyalty and more business opportunities. A top digital marketing agency can help achieve these goals through various tactics and strategies.

Why Choose AdLift as Your Digital Marketing Company in India?

Choose AdLift as your digital marketing company in India for its professional team, 360-degree solutions, expertise in diverse domains, and transparent, measurable services with real-time progress reports. Elevate your brand in the digital space with AdLift's award-winning campaigns and industry knowledge.

How does digital marketing work for a B2B company?

B2B digital marketing targets businesses as buyers. It involves mobile-optimized websites, market segmentation, customer profiling, competitor analysis, USP establishment, and creating content to guide the buyer's journey. Choose the right channels to reach your audience and analyze campaigns for optimization. Digital marketing services help B2B companies grow and stay competitive.

How does digital marketing work for a B2C company?

B2C digital marketing targets consumers through digital channels like social media, email, and SEO. A B2C digital marketing agency helps increase brand awareness, drive traffic, and convert leads into customers. Tailored campaigns reach specific demographics, making it a cost-effective way to reach a large audience.

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SEO that works

Are you jumping from one agency to another looking for an SEO plan that actually delivers your business goals? The buck stops here, at AdLift.

At AdLift, we don’t focus on keywords alone. We focus on the big picture: bettering your page authority on search engines. This means directing more of the right kind of traffic to your site. In a nutshell? Not just more visits, but visits that convert.

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Telling great Stories at Scale

As the leading Content Lift Platform, we believe truly good content should not just be relevant to your audience, but scalable and adaptable to your expanding business needs. Use us to increase brand confidence, catapult domain authority and increase SEO traffic efficiently and effectively. Create lifelong customers through consistently great experiences.

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Performance marketing that’s profitable

Drive measurable results by harnessing the power of AdLift’s insights-driven strategy that’s tailormade to win more customers and drive performance marketing ROI.

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129%

Revenue Improvement

86%

Increase In Non-Branded Traffic

47%

Traffic Improvement

125%

Increase In SEO traffic

See Case Study

129%

Increase In SEO Traffic

608%

Increase In SEO Traffic

See Case Study

Client Speak

Lomit Patel

Tynker

Chief Marketing and Growth Officer

We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that

Kaushik Patel

Demand Generation, ThoughtSpot.

Vice President

We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization

Dennis Mink

Appoxee

VP Marketing

We increased our non-brand SEO traffic by 6X YoY, AdLift far exceeded our expectations.

Nandita Ghosh

BlueJeans

Head of Online Marketing and Demand Generation

AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad of other SEO/SEM agencies. Their data driven approach to SEO just downright works

Tommy Griffith

PayPal

SEO Manager

We signed AdLift about a year and a half ago for PayPal and couldn't have been more happy. Super responsive, got a lot of great work done, and they were incredibly helpful for us. AdLift was also able to create super comprehensive reports on our KPIs to our marketing VP with really fast turnaround time. We increased traffic substantially with them.

Get
in Touch

Contact AdLift for a 360-degree marketing plan

CEO Speaks

Prashant Puri

CEO and Co-founder

AdLift

Prashant Puri, the CEO and Co-Founder of AdLift, is a seasoned speaker sought after for his expertise at top-tier digital marketing conferences and publications. His knack for delivering insightful industry perspectives and compelling case studies has impressed audiences for over 17 years!

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Our blog

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July 18, 2025

by Lyndon Bell

Google MUVERA: Understanding the New Search Algorithm

Google’s search landscape just went through a big shift (again!) with the launch of the MUVERA Google update. Short for Multi-Vector Retrieval Algorithm, the Google MUVERA algorithm marks the beginning...

July 16, 2025

by Lyndon Bell

Why llms.txt Matters and How It Differs from robots.txt

Large language models (LLMs) have rewritten the rulebook for digital content, brand visibility, and online discovery. As AI platforms reshape how audiences find information, technical marketers and developers face mounting...

July 16, 2025

by Lyndon Bell

What is SEO Management and Why Your Website Needs It

About 68% of all online experiences begin with a search engine. That’s more than two-thirds of people heading straight to Google (or Bing, if they’re feeling adventurous) to find what...

July 16, 2025

by Lyndon Bell

Top Uses of AI for Business and Why They Matter

84% of business leaders say AI gives them a competitive edge. That’s not a stat, it’s a wake-up call. AI in business isn’t just a buzzword anymore. It’s the engine...

July 16, 2025

by Lyndon Bell

Smarter Storytelling: The Rise of AI in Public Relations

According to a study, 61% of PR professionals believe AI will significantly impact their work within the next five years. This statistic reflects a shift that's already in motion. For...

Acquired & Amplified: The Startups We Rocketed

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