Author: Arron Goodin

December 7, 2022

Google Rolls Out December 2022 “Helpful Content” Update

In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...

October 27, 2022

Google Search Ranking Algorithm Update October 2022

Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...

September 22, 2022

What to Expect from The Google September 2022 Product Reviews Update?

Google came out with yet another update just a week after its September core update. Two Google updates in a week?! Who would've thought?This might seem a bit overwhelming to...

August 26, 2022

Google’s ‘Helpful Content’ Algorithm: All you need to know

Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can learn about new things from anywhere in this world by...

June 18, 2022

Get the Scoop on Google SERP Features

Initially, every search result on Google looked the same, a list of ‘blue links', and even though the appearance has not changed much over the years, there has been an...

June 4, 2022

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, isn't it? We all know...

May 21, 2022

Google Core Update: What is it?

On May 25, 2022, Google launched a "wide core upgrade" to its search-engine algorithm. Since Google releases significant upgrades gradually, it takes a few weeks before all their effects are...

May 7, 2022

5 Things that Cause 404 Errors

A Website has several moving parts, and sometimes you may miss out on a few minor details. But unfortunately, these details can cost you. We are talking about the dreaded...

April 13, 2022

What is PPC? Here is How it Works

PPC, or pay-per-click advertising, is an excellent way to gain some visibility in the noisy world of the internet. However, it can seem a little daunting, especially when your hard-earned...

March 24, 2022

Google Core Web Vitals: A Quick Guide

If you’re a fan of medical shows, core vitals might conjure up an image of beeping machines and doctors milling about urgently. In the digital world, however, core web vitals...

March 7, 2022

A Quick guide to Google AdWords Planner

If you’re in the business of conducting your business on the internet, you’ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword...

February 17, 2022

6 Ridiculously Easy Ways to Do Keyword Research if You’re a Newbie

Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!),...

February 4, 2022

The Truth About Negative Keywords

Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...

January 18, 2022

Learn the Ropes of Banner Advertising

Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...

January 5, 2022

How to Achieve Your Social Media Marketing Goals in 2022?

It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going social. Social media marketing is one of the most powerful...

December 23, 2021

Best Ways to Use Long-Tail Keywords

User experience has never been more significant than today. In the year 2021, Google's focus on intent and user experience made the use of long-tail keywords in content crucial. A...

December 16, 2021

A Detailed Guide on the Types of Google Ads

You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...

December 14, 2021

SEM in Digital Marketing: A Comprehensive Guide for Beginners

What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...

December 6, 2021

6 Reasons Why SEO Has High Significance for Your Business

For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....

December 1, 2021

A Detailed Guide on SEO Audit

When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...

September 11, 2020

Growth Hacking SEO + Digital Marketing with AdLift

Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody....

February 22, 2019

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

November 29, 2018

8 Benefits of Outsourcing Your Digital Marketing

When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...

November 12, 2018

What is Mobile First Indexing and How It Affects SEO

Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of accumulation webpages into Google search. Dependent upon which meta tag...

November 3, 2018

Why Quality Content Matters?

It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...

October 17, 2018

How New Search Console Is Different from Old Search Console?

Google’s Announcement - “Google strongly recommends using the newer version of each report, as it becomes available. Old search console reports with a new search console will be removed soon.”...

October 16, 2018

What Is ‘Session’ In Google Analytics

  In today’s internet era, merely developing the website will not suffice in achieving the digital goals, until the performance is measured. The beauty of digital marketing lies in measuring...

October 4, 2018

How to Use Content to Win at Online Reputation Management

It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...

October 4, 2018

Content Marketing Is the Non-Negotiable Part Of SEO

This article will highlight the importance of content marketing for SEO and why they need to work in synergy to survive. Both the terms go hand in hand, and to...

October 3, 2018

5 Content Marketing Examples You Will Be Dazzled By

Getting customer attention has never been so difficult. As customers have increased options to choose from, today, brands cannot force them to see something that doesn’t interest them. If the...

October 1, 2018

Grow Your Website Traffic with Infographics

What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...

October 1, 2018

Native Advertising Vs. Content Marketing – What You Need to Know?

The digital marketing community has been buzzing with a dilemma on Native Advertising and Content Marketing. Though both of them share some similarities, they are poles apart in practicality. In...

September 28, 2018

How Digital Advertising Agencies are Using Content Marketing in SEO Strategy?

Over the past few years, Digital Advertising Agencies have witnessed an exponential growth in their business; thanks to the increasing use of the internet. Almost every brand and organization are...

September 25, 2018

Missing Out on Potential Leads? Mobile App Marketing Should be Your Target

Coming up with a brand-new idea for a business app is easy. The tough part is to promote and market it in a way that the app reaches its target...

September 21, 2018

How Google Business Listing Helps in SEO – Its Benefits and Updates

A few decades back, when the internet was still finding its place in the world, businesses relied on local directories to list their contact details. These local directories were the...

September 21, 2018

Advanced SEO Techniques 2018 to Get Better Search Traffic

Understanding and implementing good SEO practices is vital to increase search traffic and brand awareness. According to HubSpot research, 80% of the website’s traffic begins with a search query. This...

September 19, 2018

Importance of Content Marketing

Content Marketing In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new type of marketing that helps brands interact with their customers...

September 17, 2018

AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur

iMedia Brand Summit is the most influential CMO centric annual summit in India. As an ideal platform for brands and agency marketers to connect, it is a haven for publishers,...

September 17, 2018

Everything Should Know About Google Tag Manager

What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites...

September 13, 2017

Social Media: 2000 vs 2017

With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...

September 1, 2017

How Not To Work on the Weekends?

Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...

August 21, 2017

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...

July 31, 2017

What is Dark Traffic & How to Identify It!

Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...

October 10, 2016

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...

August 25, 2016

YOUR FAVORITE TV SERIES & ITS SOCIAL MEDIA STRATEGIES

1. The Walking Dead The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama...

August 2, 2016

Keyword Research – The 5 Incredibly Useful Tools

Keyword, the seed of SEO, it all starts with this. In layman’s language, it is nothing but any word or phrase that is fed into the search box of any...

June 16, 2016

Improve your Social Media presence with Instant Articles

Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook, is targeting the audience that counts more on instant news...

May 5, 2016

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much...

April 21, 2016

5 Signs You Are A Highly Creative Being

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It...

September 23, 2015

Come See Us at Pubcon and Shop.Org – AdLift

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences that have been circled on the calendar for months: Pubcon...

August 26, 2015

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if...

August 14, 2015

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While...

July 20, 2015

The 5 Best SEO Plugins for WordPress

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively straightforward manner. However, the factors that influence a site’s ranking...

July 10, 2015

Twitter Roundup: Voices in Content Marketing – AdLift

At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing efforts. As a top digital marketing agency, we’re constantly refining our...

June 23, 2015

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in downtown Chicago for a few days to attend workshops, share...

August 12, 2014

SEO For Startups – Columbia Startup Lab Workshop

Last week we were in New York speaking to the awesome folks at the Columbia Startup Lab about SEO for Startups ! Here's the presentation and a couple of pics from the...

March 7, 2014

Top SEO Sites, Blogs & Resources

Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have trouble not only finding the answers, but finding the right...

February 21, 2014

Duplicate Content | The What and the How

Duplicate content is a common issue within the digital marketing world; in fact, so common that rarely do we see new clients without some sort of duplicate issues not being...

February 15, 2014

Measuring SEO – The Basics

One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO is having on his/her business. One way to measure is...

February 8, 2014

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...

February 1, 2014

Our Favorite SEO Tools

There's a plethora of tools out there for us digital marketers. When I started in this industry it took me some time to figure out which tools offer real value,...

January 25, 2014

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...

December 3, 2013

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity...

June 12, 2013

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...

May 28, 2013

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...

April 28, 2013

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)

March 26, 2013

FOUND Conference Heads To Silicon Valley on April 2

After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is making its way to the offices of 500 Startups in...

March 20, 2013

10 Key Performance Indicators for SEO

When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you should be monitoring and how often you should be reviewing...

October 11, 2011

Creating the Best URL structure for Website Navigation

The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which stands for Uniform Resource Locator, is the address of a...

June 28, 2011

SEO Competitive Analysis – Know Your Competition

"The ability to learn faster than your competitors may be the only sustainable competitive advantage." - Geus, Arie de SEO is one of those traffic acquisition channels where it's easy...

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