Author: Lyndon Bell
GOOGLE ROLLS OUT ITS SPAM UPDATE: EDITION 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...
Google September 2022 Core Update: Everything You Need to Know
The September 2022 wide core update—the second of the year—has begun to roll out on Google Search. It began rolling out on September 12th, 2022, at about 11:25 a.m. ET...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...
Breadcrumbs in SEO: What Does it Mean?
Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have been in days. But...
Sitemap: Your Website Blueprint
It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business – structure matters. Well, the same reasoning applies to understanding what...
A Beginners Guide to Ahrefs Keyword Explorer
A keyword is a fundamental part of effective SEO. We know it helps drive our traffic up and drastically improve our organic search rankings. Without keywords, there is no SEO!...
Insider Information on Technical SEO
What is technical SEO? Sounds fancy schmancy, doesn't it?Like you'll need a degree in computer science to make sense of it. We got you! Technical SEO, in simple terms, refers...
How to Increase Traffic on Website – Ultimate Guide for Small Businesses
Imagine you're on a road trip, driving merrily along a stretch of deserted highway, and suddenly you see a long line of cars waiting outside a café that boasts of...
How to Increase Domain Authority In Ways That Actually Work?
Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn’t it? However, you don’t have to ring the alarm bells just...
A Sneak Peek Into SEMrush Site Audit
Welcome to the world of SEO. We're glad you're here. And your presence indicates that you already have a good understanding of what SEO is and how it works. Lookslike...
Banner Advertising Made Simple – What You Need to Know
Imagine cruising on a highway and driving past a huge banner with a catchy captionand attractive pictures. You may or may not remember it forever, but that one banner has...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...
Understanding SEMrush -features, benefits, and everything you should know
As a brand, we are always searching for ways to increase our website traffic and generate leads. One of the most common yet effective ways is to use Search Engine...
6 Benefits of Using Google AdWords
The breakout of novel coronavirus in March 2020 has changed our world in more ways than one. It has altered the foundations of the basic structure of our society by...
7 Simple SEO Steps to Grow Your Business
The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...
How Do Meta Descriptions Improve CTR?
‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...
Schema Markup – The What, How and Why of It
SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...
How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season
AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...
6 Influential Hashtag Movements Across the World
Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the way we use social media? Today, a #hashtag is something...
What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...
8 Important KPIs to Monitor and Measure Your Content Marketing Efforts
Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...
Role of Content in Digital Marketing
Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...
On-Page SEO Checklist
In this article, we will take you through a comprehensive on-page SEO audit. The reason you will be interested in this is to drive more traffic from search engine to...
Understanding Google Algorithms
What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...
Know How Content Marketing Benefits Small Businesses
A successful marketing campaign is the aim of any business that wants to expand and form a solid customer base. Without an effective marketing campaign, there is no chance of...
Four Key Factors To Developing Content Marketing Strategy
“As advancement increases, so do the scope to use it in the business and companies,” – is a statement that is true for time immemorial. Having clear and concise strategies...
List of Content Marketing Tools Every Marketer Needs to Know
According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —...
5 Emerging Content Marketing Trends You Should be Following This Year
Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and marketing reports suggest that more than 60 per cent of...
What Is Schema and Why is it Important In SEO?
What is Schema: Schema markup is a form of microdata that is found at Schema.org. Once it is added to a webpage, it creates a rich snippet which appears in...
Everything You Need to Know About SEO and Content Optimization
SEO or Search Engine Optimization is a route to get your website at the top of any search engine. SEO flourishes and ends with the quality of the content. To...
Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...
The Complete SEO Checklist for New Website in 2018
Search Engine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website...
How to Perfectly Optimize Your Content for SEO
Google has confirmed that 'content' is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong...
Importance of Keywords in Promoting a Website
This is the world of the internet. Be it business, education, shopping or even travelling; you can explore various options through multiple clicks on your desktop. Everything is now fast...
What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
Insurance in India and Gaps in Insurance Promotion
“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...
If Content is King, Writers are Warriors!
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...
YouTube Remarketing – Why Just Market When You Can Remarket?
Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...
Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift
Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined...
Because everyone is talking about Snapchat!
Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their Discover section. Earlier considered as a waste of time the...
Influencer Marketing in The Digital Age
First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the audience. It simply means convincing influencers, bloggers or even celebs...
How to make Email Marketing, Social Media and Content Marketing Work Together
Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best...
The Hallmark of an Entrepreneur— Turning an Idea into Reality!
“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do...
Content Marketing – Keys To Successful CM:
Content marketing is a strategic & planned marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined target audience to create...
4 Tips to Write Kick-Ass Content
You open the word doc thinking you have a lot of ideas to pen down and then the moment you start typing, your mind goes numb! Oops! That’s painful, isn’t...
3 Factors of High-Performing Content – AdLift
When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your content production. At this point, it’s been well established that...
Twitter Roundup: August Voices in SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...
5 Key On-Page Factors for SEO Beginners – AdLift
You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings and see an uptick in business.” But for some reason...
Content Marketing and Its Influence On SEO
In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on SEO and SERP rankings. Check out what he had to...
Twitter Roundup: Voices in SEO – AdLift
Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people spewing their opinions everywhere, it can be hard to drown...
[INFOGRAPHIC] Google Organic (SEO) Click Through Rate (CTR) Study – 2014
Here's our latest study on Organic (SEO) Click Through Rates on Google !
Is Your SEO Working?
How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but a very straight-forward and transparent aspect to analyze would be...
Local Ranking Factors
Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or even hotels, local optimization may be the most valuable aspect...
Interview With Blue Jeans Network
We have been working with Blue Jeans Network for just over six months now, and we decided to ask them a series of questions about their business model and marketing...
How To Create a PPC Landing Page
Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...
What is Negative SEO?
The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...
Not Provided, Not a Problem
When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do....
How Social Signals Can Directly Affect Search Rankings
As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...
The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...
Been hit with a Penguin Penalty? Clean up those backlinks!
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...
Laying the Groundwork: The Keys to Keyword Research
Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...
Convergence of Content, SEO and Social – AdTech 2013
Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here's the presentation along with some of the session pics with Tommy Griffith - SEO...
SEO FOR STARTUPS
choix, vous serez rassuré de savoir ce que vous voulez le plus. Pour ceux qui ont du budget serré, faites vos achats de robes en diverses occasions ici, c’est de...
Avoiding Duplicate Content Penalty
Duplicate content is one of the most discussed, blogged, and talked about SEO topics - well, after link building, of course. Based on Google's webmaster guidelines, "Duplicate content generally refers...
