Author: Lyndon Bell
Google February Core Update: What Website Owners Should Expect
Google released the February 2026 Discover core update, a significant change to how content appears in Google Discover. This update is part of Google's continuous efforts to enhance the Discover...
AI Performance Tracker Update in Bing Webmaster Tools Explained
In 2025, search stopped feeling like a results page, because AI answers started choosing which sources people remember and repeat out loud. That is why Microsoft Bing Webmaster Tools' addition...
YMYL Content in the Age of AI Search: How Google’s E-E-A-T Rules Decide Which Brands Get Trusted
YMYL isn’t just an SEO concept anymore. It shapes real financial, health, and legal decisions, increasingly through AI-generated answers where users never see the website behind the information. Did you...
International SEO Checklist: Common Pitfalls and Best Practices
Global SEO is just about translation," they say. The truth is far from it. Expanding across countries demands precision and awareness of how markets behave online. International SEO creates native,...
Search Engine Optimization Budget: What You Need to Know
Around 53.3% of all website traffic comes from organic search, underscoring the importance of SEO for long-term visibility and consistent customer acquisition. SEO influences traffic, conversions, and how well a...
SEO Link-building Strategy: 7 Tips That Work
Are you aware 51% of marketers say it takes one to three months to see the impact of link-building efforts? A strong backlink profile is essential for even the best...
From Search To Assistants: Optimizing Product Content For Shopping Through ChatGPT
Picture a shopping experience where your virtual assistant remembers your preferences and instantly suggests exactly what you need. It guides you smoothly from product discovery to checkout. This is the...
Drop in SEO Rankings Across Key Pages: A Step-by-Step Triage Plan
A drop in SEO rankings can quickly disrupt even the strongest digital strategy. When key pages lose visibility, the impact becomes evident through declining traffic, weaker lead flow, and uncertainty...
Google December 2025 Core Update: Key Details Explained
Google has officially announced the rollout of the December 2025 core update, marking the third core update and the fourth confirmed Google algorithm update of the year. According to Google,...
Google Confirms Continuous Core Updates in New Documentation
Google has officially updated its core updates documentation to clarify something many have long suspected: algorithm adjustments aren't limited to the major, named updates. Alongside the large, publicly announced rollouts,...
