Author: Lyndon Bell
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...
Checking Website Traffic: Tools and Methods for Analysis
So you have created a stunning website – the images, the content, the optimization, the security – everything is on point. But how do you know if all this is working...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
How to Delete Facebook Page: Step by Step Guide
Are you done and dusted with social media? Feel the need to disconnect? Find yourself spending too much time on Facebook? Or you've just outgrown it, and Facebook isn't your...
Become a Content Guru: Target the Most Searched on Google Queries
“I’d rather work on my content than think about the top searched on Google.” – said no content guru ever. Yes, and if you want to be one, you also...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
How to Create a Website on Google for Free: A Step-by-Step Guide
We are living in 2024, and an online presence is significantly important for businesses of all sizes. According to Statista.com, approximately one-third of US shoppers search online for a local business...
Edit My People Card: A Guide to Editing Your Google Profile
Let's go back to the era when online business was not as popular as it has become today. The marketing game was totally different and based on offline transactions. Reaching...
Google Word Coach: A Tool for Improving Your Vocabulary
Google has completely revolutionized the world of information through its search engine. New and advanced tools are being introduced almost every day to make our lives easier. One such innovative...
Here’s How you can Engage Your Audience with Google Web Stories
The digital industry is ever-evolving, demanding creators to evolve and explore new avenues to connect with their audience. Enter Google Web Stories: a visually captivating format that breathes life into...
