Author: Lyndon Bell
Google AI Mode: What It Means for Search and Businesses
Google AI Mode crossed one billion monthly users by May 2026. AI Overviews had already reached more than 2 billion monthly users by mid-2025 and continued expanding across markets and...
What Should an AI SEO Strategy Include in 2026?
AI search is changing how brands earn visibility, and the shift is measurable. Semrush's 2026 AI Visibility Index analyzed 126 million U.S. AI search prompts and found that 81% of...
Agentic Commerce: How to Prepare for AI-Driven Marketing
Consumers are no longer just searching. They are delegating. Autonomous AI agents now browse, compare, negotiate, and complete purchases on behalf of users without a single human click in between....
Measuring AI Share of Voice: The Step-by-step Tracking Guide
What happens when your target customers stop clicking blue links altogether and start asking chatbots to make their purchasing decisions for them? Traditional search rank tracking is losing precision as...
AEO vs SEO: Key Differences, Benefits, and Strategies
Search behaviour is moving beyond traditional search results, with users increasingly expecting direct, synthesized answers from AI-powered platforms. While Search Engine Optimisation (SEO) helps brands improve visibility through organic rankings,...
Is Your Content AI-Ready? A Guide to Generative Engine Optimization
The search result is no longer always a result page. AI systems can now gather information from multiple sources, synthesize responses, and cite the content behind their answers. Research published...
Google Search Console Multimodal Filter: What It Is, How to Use It, and How to Optimize for Lens Traffic
What if your next customer never types a single word into Google? They might point their camera at a product, circle an object on their screen, or upload a screenshot...
September 2026 Spam Update: The Latest From Google
Google has officially launched its September 2026 spam update, marking the fourth dedicated spam-targeting release of the year. The rollout officially began on September 24, 2026, at 9:15 AM Pacific...
Inside Claude: How It Finds, Evaluates, and Cites Sources
Artificial intelligence is changing how people discover information online, instead of scrolling through multiple search results. Many users now rely on AI assistants to summarize topics, compare products, answer technical...
How Does Perplexity Work? Sources, Citations, and Rankings Explained
Search discovery happens inside AI-generated answers rather than only across ranked links. Perplexity combines language models with real-time web retrieval to deliver responses supported by linked references. Its growth makes...
