Author: Parth Goswami

October 4, 2018

How to Use Content to Win at Online Reputation Management

It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...

August 11, 2017

YouTube Remarketing – Why Just Market When You Can Remarket?

Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...

May 11, 2016

The Hallmark of an Entrepreneur— Turning an Idea into Reality!

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do...

May 5, 2016

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much...

July 10, 2015

Twitter Roundup: Voices in Content Marketing – AdLift

At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing efforts. As a top digital marketing agency, we’re constantly refining our...