Author: Rashmi Singh

April 12, 2024

Understanding HTML Sitemaps: A Key Component for Website Structure

Having an HTML sitemap is like building a map for users to navigate your website with ease. It is also one of the best ways to index your web pages...

April 12, 2024

Exploring Sitemap Examples: A Guide to Effective Website Organization

An effective website needs an effective organization. That’s what sitemaps are for. It offers clear guidance into a website’s structure so that it is easy to locate different pages. Users...

April 11, 2024

Tackling Cart Abandonment: Strategies for Recovering Lost Sales

You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...

February 28, 2019

6 Influential Social Media Hashtag Movements Across the World

Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the way we use social media? Today, a #hashtag is something...

February 22, 2019

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

October 12, 2016

Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift

Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined...

October 10, 2016

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...

March 8, 2014

Optimize Your YouTube Videos (Content and Keyword Research)

In today’s post, I wanted to share some tips on optimizing your online videos, focusing on content, titles and tags. These are some of the most important elements for your...

April 28, 2013

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)

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