Author: Rishabh Mahendru
A Sneak Peek Into SEMrush Site Audit
Welcome to the world of SEO. We're glad you're here. And your presence indicates that you already have a good understanding of what SEO is and how it works. Looks...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...
7 Simple SEO Steps to Grow Your Business
The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...
SEM in Digital Marketing: A Comprehensive Guide for Beginners
What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...
6 Reasons Why SEO Has High Significance for Your Business
For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....
How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season
AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...
Growth Hacking SEO + Digital Marketing with AdLift
Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody....
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
Social Media: 2000 vs 2017
With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...
What is Dark Traffic & How to Identify It!
Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...
