SEO
What is Search Intent and Why it Changes Everything
Your intro needs to have a hook, you need to make it conversational and speak to the reader. For example: You could rank #1 and still miss the mark if...
What Is ‘Session’ In Google Analytics
In today’s internet era, merely developing the website will not suffice in achieving the digital goals, until the performance is measured. The beauty of digital marketing lies in measuring...
What Is Schema and Why is it Important In SEO?
What is Schema: Schema markup is a form of microdata that is found at Schema.org. Once it is added to a webpage, it creates a rich snippet which appears in...
Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...
What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...
