Author: Kyle Blasco
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Understanding HTML Sitemaps: A Key Component for Website Structure
Having an HTML sitemap is like building a map for users to navigate your website with ease. It is also one of the best ways to index your web pages...
“Crafting Your Unique Selling Proposition: Stand Out in the Market “
Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking for something as simple as an umbrella. Not only are...
Create Content that Connects: Target the Most Searched Topics on YouTube
In 2023, YouTube was the most searched thing on Google. It drove around 2.1 billion traffic every month! Now imagine how influential and crucial this platform is. If you rank...
Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth
It’s been a while since you have started working on your social media strategy but you don’t know if you’re going on the right path. You are not sure which...
Understanding the 4 Ps of Marketing: Core Principles for Success
It’s 2024, and in today's commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you know that the second edition of the MMA-EY consumer data...
Decoding PPC Full Form and its Importance
In digital marketing, acronyms like SEO, SEM, and SMM have become buzzwords. One term that particularly stands out is PPC. PPC, or Pay-Per-Click, is an online advertising model in which...
Exploring the Google Partners Program: What You Need to Know
In this digitally advanced era, Google has established its name as a dominant force that is shaping the way businesses operate. In such a highly competitive place, do you fear...
Understanding What is Mobile Advertising?
Are you planning to take your business to the next level but need help knowing where to start? Do you want to get started with a cost-effective method to reach...
Leveraging Instagram Email Marketing: Strategies for Success
These days, Instagram reigns supreme as a powerful social media platform for brands and influencers. With over billions of monthly active users, it offers an unparalleled opportunity to connect with...