2025: The Year We Raised the Bar
By Indrani Pati2025 was a year we will never forget. At AdLift, we set out to do more than grow. We wanted to challenge ourselves, push boundaries,...
Content Marketing
DIGITAL MARKETING
B2B Website Benchmarks You Need to Know in 2025
3 seconds. Yes, that's how much time you have to impress a user who visits your B2B website and convince…
Read Article10 Proven Marketing Strategies for Renewable Energy Companies
In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…
Read ArticleIs Wix Good for SEO? Pros, Cons, and Tips
When it comes to building a website, one big question often pops up: Which platform will help me rank on…
Read Article PAID MARKETING
Revolutionize Your Ads with AI-Optimized PPC Campaigns
AI is reshaping paid search at a speed few predicted. According to reports, 75% of PPC professionals now use AI…
Read ArticleProgrammatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)
"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…
Read ArticleThe Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…
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