The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is...
Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)
By Manisha Desai“Programmatic advertising” is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from their programmatic campaigns? Too often, it’s...
What is Meme Marketing? How to Tap Into Viral Culture
Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online...
PPC ROI: Understanding and Measuring Your Return
Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the...
Maximizing Efficiency with Ad Automation
Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital...
How to Create Effective Remarketing Ad Campaigns?
Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,’ and ‘100% Natural’ – captions like these on products often...
