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Paid Marketing

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

By Manisha Desai

“Programmatic advertising” is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from their programmatic campaigns? Too often, it’s...

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March 4, 2025
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