...

Search Engine Marketing

2024 Google Search Trends in India: What Captured Our Curiosity This Year?

2024 Google Search Trends in India: What Captured Our Curiosity This Year?

By Indrani Pati

Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India in its annual ‘Year in...

Calendar Icon
December 19, 2024
Twitter Roundup: August Voices in SEM

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search...

Aug 18, 2015 | Parth Goswami
How To Create a PPC Landing Page

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign...

Feb 4, 2014 | Kapil Tiwari
SEO Tips From A PPC Pro

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his...

Jun 12, 2013 | Shailendra Mehta
DIGITAL MARKETING

B2B Website Benchmarks You Need to Know in 2025

3 seconds. Yes, that's how much time you have to impress a user who visits your B2B website and convince…

August 29, 2025 | Manisha Desai Read Article

10 Proven Marketing Strategies for Renewable Energy Companies

In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…

August 1, 2025 | Anjali Jaiswal Read Article

Is Wix Good for SEO? Pros, Cons, and Tips

When it comes to building a website, one big question often pops up: Which platform will help me rank on…

July 15, 2025 | Anjali Jaiswal Read Article
PAID MARKETING

Revolutionize Your Ads with AI-Optimized PPC Campaigns

AI is reshaping paid search at a speed few predicted. According to reports, 75% of PPC professionals now use AI…

October 16, 2025 | Anjali Jaiswal Read Article

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article