What is Domain Authority, Why it Matters, and How to Improve it
Domain Authority (DA) is a metric that estimates how likely a website is to rank on the first page of...
Optimizing For Google AI Overviews: What Marketers Need To Know
By Prashant PuriPrashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
Best Ways to Use Long-Tail Keywords
User experience has never been more significant than today. In the year 2021, Google’s focus on intent and user experience...
How Do Meta Descriptions Improve CTR?
‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you...
Schema Markup – The What, How and Why of It
SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most...
Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!
The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds,...
Come See Us at Pubcon and Shop.Org – AdLift
As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences...
