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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
How to Measure SEO Success

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and...

Aug 26, 2015 | Narayan Verma
4 Trends in Digital Marketing – AdLift

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and...

Aug 14, 2015 | Anil Sumra
The 5 Best SEO Plugins for WordPress

The 5 Best SEO Plugins for WordPress

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively...

Jul 20, 2015 | Siddhartha Pundir
Content Marketing and Its Influence On SEO

Content Marketing and Its Influence On SEO

In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on...

Jul 14, 2015 | Sulove Rawat
DIGITAL MARKETING

10 Proven Marketing Strategies for Renewable Energy Companies

In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…

August 1, 2025 | Anjali Jaiswal Read Article

Is Wix Good for SEO? Pros, Cons, and Tips

When it comes to building a website, one big question often pops up: Which platform will help me rank on…

July 15, 2025 | Anjali Jaiswal Read Article

What Is Subliminal Advertising? Meaning, Uses and Examples

Ever watched an ad and felt like it got to you without you even realizing it? Welcome to the intriguing…

July 15, 2025 | Manisha Desai Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article