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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
AdLIft Goes to IRCE

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in...

Jun 23, 2015 | Suraj Malhotra
Top SEO Sites, Blogs & Resources

Top SEO Sites, Blogs & Resources

Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have...

Mar 7, 2014 | Madhumita Raha
Is Your SEO Working?

Is Your SEO Working?

How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but...

Feb 28, 2014 | Moolaram Mundliya
Local Ranking Factors

Local Ranking Factors

Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or...

Feb 18, 2014 | Simran Vij
DIGITAL MARKETING

10 Proven Marketing Strategies for Renewable Energy Companies

In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…

August 1, 2025 | Anjali Jaiswal Read Article

Is Wix Good for SEO? Pros, Cons, and Tips

When it comes to building a website, one big question often pops up: Which platform will help me rank on…

July 15, 2025 | Anjali Jaiswal Read Article

What Is Subliminal Advertising? Meaning, Uses and Examples

Ever watched an ad and felt like it got to you without you even realizing it? Welcome to the intriguing…

July 15, 2025 | Manisha Desai Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article