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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Is Contextual Advertising the Smart Way to Reach Consumers?

Is Contextual Advertising the Smart Way to Reach Consumers?

Contextual advertising maximizes the intention of getting through to the audiences – right place and time- while maintaining respect for...

Aug 18, 2022 | Ishika Palawat
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Want to Secure Your Website? Here’s How HTTPS Can Help

Want to Secure Your Website? Here’s How HTTPS Can Help

Security has always been a concerning issue, whether it is your home or data transfer between a user’s web browser...

Aug 10, 2022 | Pankaj Singh Negi
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Google Business Profile: What Does It Mean?

Google Business Profile: What Does It Mean?

Let’s go a little back in time to the era when the internet wasn’t as mainstream as it is today....

Aug 4, 2022 | Sarah Bhatnagar
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Concise or Creative: Learn How to Curate The Perfect Meta Title And Descriptions

Concise or Creative: Learn How to Curate The Perfect Meta Title And Descriptions

If you are someone who is not frightened to write a 1000-word article, but the thought of writing the Meta...

Jul 28, 2022 | Anjali Jaiswal
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Here’s How You Can Make Domain Rating Work for You!

Here’s How You Can Make Domain Rating Work for You!

Have you recently launched your website and burned the midnight oil to organically increase its reach among audiences? We understand...

Jul 21, 2022 | Sachi Singh
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Confused About Ad Retargeting? Look How it Works

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you...

Jul 12, 2022 | Ashmita Datta
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article