Google Rolls Out Its Spam Update: Edition 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a...
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10 Key Differences between GA4 vs Universal Analytics
By Tooba HashmiGoogle Analytics 4 (GA4) and Universal Analytics are two different versions of Google’s analytics platform. Each GA4 vs Universal Analytics have its own collection of...
What Is ‘Session’ In Google Analytics
In today’s internet era, measuring the performance is essential to achieve digital goals, rather than solely developing the website. The...
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Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website...
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What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler...
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Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in...
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What is Dark Traffic & How to Identify It!
Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware...
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