Not Provided, Not a Problem
When Google began encrypting most of their organic searches, many webmasters witnessed their “not provided” bucket become the large majority...
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
When Google began encrypting most of their organic searches, many webmasters witnessed their “not provided” bucket become the large majority...
As search marketers we are often asked to reveal our “secret sauce” or industry secrets. Sometimes, clients may want definite...
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags...
Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The...
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so,...
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs....
You know what they say, your competitors are your best teachers, especially if you know where to look. And in…
Read ArticlePublic relations isn't just about getting featured in the news anymore; it's about owning the narrative. In a world where…
Read ArticleLet’s be honest, YouTube might not be the wild west it once was, but timing still rules the algorithmic rodeo.…
Read Article"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…
Read ArticleThe name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…
Read ArticleMeme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…
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