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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Content Marketing Lead Generation: Strategies that Work

Content Marketing Lead Generation: Strategies that Work

Did you know that 90% of marketers now include content in their marketing strategies? Content creation is the new mantra...

Sep 4, 2024 | Anjali Jaiswal
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What is Meme Marketing? How to Tap Into Viral Culture

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online...

Sep 4, 2024 | Kunal Nayyar
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7 E-commerce SEO Strategies to Futureproof Your Online Store

7 E-commerce SEO Strategies to Futureproof Your Online Store

With new online businesses surfacing daily, the digital shopping experience is becoming increasingly convenient and accessible. Shoppers now have a...

Sep 2, 2024 | Anjali Jaiswal
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B2B SEO Strategy: The Key to Boost Your Business

B2B SEO Strategy: The Key to Boost Your Business

In today’s hyper-connected digital space, search engine optimization (SEO) has become an absolute necessity for B2B companies. The reality is...

Aug 29, 2024 | Anjali Jaiswal
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Generative Engine Optimization Explained: What you Need to Know

Generative Engine Optimization Explained: What you Need to Know

Innovation is not just welcome but is essential when it comes to digital marketing. According to data, the global AI...

Aug 22, 2024 | Anjali Jaiswal
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Google’s August 2024 Core Update: What You Need to Know

Google’s August 2024 Core Update: What You Need to Know

Google’s August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal...

Aug 16, 2024 | Anjali Jaiswal
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article