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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
All You Need to Know About Top of Funnel Marketing

All You Need to Know About Top of Funnel Marketing

Every day, we come across several ads online that feature some of our favorite items. Without batting an eye, we...

Aug 2, 2024 | Kunal Nayyar
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From Creation to Conversion: How to Measure Content Performance for Growth

From Creation to Conversion: How to Measure Content Performance for Growth

Creating content that dazzles is only half the battle – the real game is in measuring its success. Ever wondered...

Jul 31, 2024 | Prakriti Saxena
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What is YMYL Content? A Beginner’s Guide to Google’s Guidelines

What is YMYL Content? A Beginner’s Guide to Google’s Guidelines

Do you rely on Google search for every little or big question you have? Well, you might want to know...

Jul 23, 2024 | Anjali Jaiswal
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Future-Proof Your Website: Top SEO Developments for 2024

Future-Proof Your Website: Top SEO Developments for 2024

 According to research, SEO drives 1000%+ more traffic than social media marketing tactics. If more than 50% of traffic is...

Jul 23, 2024 | Anjali Jaiswal
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PPC ROI: Understanding and Measuring Your Return

PPC ROI: Understanding and Measuring Your Return

Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the...

Jul 18, 2024 | Kunal Nayyar
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Maximizing Efficiency with Ad Automation

Maximizing Efficiency with Ad Automation

Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital...

Jul 10, 2024 | Kunal Nayyar
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article