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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
How to Create Effective Remarketing Ad Campaigns?

How to Create Effective Remarketing Ad Campaigns?

Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer...

Jul 9, 2024 | Kunal Nayyar
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Boost Your Strategy with the Right SEO KPIs

Boost Your Strategy with the Right SEO KPIs

Did you know that organic search drives over half of all website traffic? That’s why SEO is not just a...

Jul 8, 2024 | Anjali Jaiswal
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Top Advertising Metrics to Boost Your Campaign Performance

Top Advertising Metrics to Boost Your Campaign Performance

Data-Driven Advertising: The Key to Success In this rapidly evolving technological landscape, data-driven advertising has emerged as a fundamental pillar...

Jul 2, 2024 | Kunal Nayyar
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Boost Your Website Traffic with Voice Search Optimization

Boost Your Website Traffic with Voice Search Optimization

What is Voice Search Optimization and How is it Beneficial Many decades ago, it would have been unbelievable to think...

Jul 2, 2024 | Anjali Jaiswal
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10 Key Strategies to Boost Your SEO Conversion Rates

10 Key Strategies to Boost Your SEO Conversion Rates

Are your SEO efforts not translating into high conversion rates? Are you drawing in that much-needed organic traffic but not...

Jul 2, 2024 | Anjali Jaiswal
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Maximize Impact with Digital PR Strategies

Maximize Impact with Digital PR Strategies

Digital PR. Nope, it’s not some fancy new jargon that you need to figure out. Digital PR or Digital Public...

Jun 25, 2024 | Manisha Desai
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article