The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is...
In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in this space are still struggling...
Is Your Content Strategy Working for You — or Against You?
Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results?...
2024 Google Search Trends in India: What Captured Our Curiosity This Year?
Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India...
AdLift’s 2025 Social Media Calendar: Your Roadmap to Success
As we step into 2025, we’ll be surrounded by major global events like the FIFA World Cup in Canada, the...
Understanding Google’s December 2024 Core Update: What to Expect
Google has officially launched its December core algorithm update, a swift follow-up to last month’s November core update. With the...
Optimizing For Google AI Overviews: What Marketers Need To Know
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a...
