...

Our Blog

Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

Calendar Icon
April 28, 2025
Understanding Google’s June 2024 Spam Update

Understanding Google’s June 2024 Spam Update

Google rolled out its June 2024 spam update on June 20th to enhance search result quality by targeting websites violating...

Jun 24, 2024 | Anjali Jaiswal
Read Article
Rank Globally: Your International SEO Strategies Guide

Rank Globally: Your International SEO Strategies Guide

Get your International SEO Marketing right with AdLift The internet has broken geographical barriers, transforming how businesses operate. Today, your...

Jun 24, 2024 | Manisha Desai
Read Article
Google Documentation Leaks: Links Still Matter and Insights into How Search Works

Google Documentation Leaks: Links Still Matter and Insights into How Search Works

“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal...

Jun 20, 2024 | Prashant Puri
Read Article
Conversion Rate Optimization: What Works and Why?

Conversion Rate Optimization: What Works and Why?

Have you ever wondered how companies convert one-time visitors into loyal customers? It all comes down to giving individuals a...

Jun 3, 2024 | Anjali Jaiswal
Read Article
The AdLift Guide to ROI-Centric Digital Marketing

The AdLift Guide to ROI-Centric Digital Marketing

Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This...

Jun 2, 2024 | Anjali Jaiswal
Read Article
Boosting Your Business with SEO Techniques for High ROI

Boosting Your Business with SEO Techniques for High ROI

In this fast-paced digital world, standing out from the crowd is not as easy as it sounds. With numerous businesses...

May 31, 2024 | Anjali Jaiswal
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article