What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Do you rely on Google search for every little or big question you have? Well, you might want to know...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Future-Proof Your Website: Top SEO Developments for 2024
According to research, SEO drives 1000%+ more traffic than social media marketing tactics. If more than 50% of traffic is...
PPC ROI: Understanding and Measuring Your Return
Pay-per-click, or PPC revenue, is the most dynamic tool in the digital market. It ensures your ads appear at the...
Maximizing Efficiency with Ad Automation
Intensifying competition and the emergence of new brands have surged the demand for advertisements in the digital world. Global digital...
How to Create Effective Remarketing Ad Campaigns?
Do you know that 70.19% of people abandon their shopping carts before making a purchase? This happens because every consumer...
Boost Your Strategy with the Right SEO KPIs
Did you know that organic search drives over half of all website traffic? That’s why SEO is not just a...
