Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our...
News from the digital marketing space has captured everyone’s attention this week. Adobe is set to acquire Semrush in a deal valued at around $1.9...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,’ and ‘100% Natural’ – captions like these on products often...
The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical
The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions?...
Predicting Google Rankings in 2024: Trends and Insights
As we enter 2024, it is becoming increasingly important to achieve mastery in Google rankings for online success. To stay...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That’s the power of AI chatbots, and...
