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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
A Guide to Writing Press Releases: Sharing Your Story with the World

A Guide to Writing Press Releases: Sharing Your Story with the World

In this new digital world, people no longer rely on the daily paper for updates. Instead, they quickly browse headlines...

Nov 7, 2023 | Juhi Sharma
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Insta-Magic: Diverse and Engaging Content Ideas to Boost Your Profile

Insta-Magic: Diverse and Engaging Content Ideas to Boost Your Profile

Did you know that over a billion people have adopted Instagram as their go-to social media platform for entertainment? From...

Nov 7, 2023 | Prakriti Saxena
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Social Media Marketing Company: Pioneers in Digital Branding

Social Media Marketing Company: Pioneers in Digital Branding

A few years back, the purpose of social media was to make new friends and expand social interaction globally. Now,...

Nov 4, 2023 | Priyanka Pant
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Google November 2023 Core Update

Google November 2023 Core Update

In a recent development, Google has launched its core update for November 2023. This marks the tech giant’s second significant...

Nov 3, 2023 | Rajeev Munjal
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Unmasking Google’s October 2023 Spam Update

Unmasking Google’s October 2023 Spam Update

Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing...

Oct 5, 2023 | Prakriti Saxena
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Unleash SEO Power: Must-Have Chrome Extensions for Website Success

Unleash SEO Power: Must-Have Chrome Extensions for Website Success

Many platforms may come and go, but the key to growing a website remains the same everywhere. Do you want...

Sep 20, 2023 | Anjali Jaiswal
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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