...

Our Blog

Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

Calendar Icon
April 28, 2025
Maximizing Visibility With Location Pages For SEO

Maximizing Visibility With Location Pages For SEO

In today’s digital world, search engine optimization (SEO) plays a crucial role in the success of businesses. One effective strategy...

Jun 1, 2023 | Swati Singh
Read Article
How to Use ChatGPT To Do Effective Keyword Research?

How to Use ChatGPT To Do Effective Keyword Research?

In the digital age, effective keyword research is vital for online businesses and content strategies. By uncovering the search terms...

May 31, 2023 | Swati Singh
Read Article
The Dos and Don’ts of Voice search optimization

The Dos and Don’ts of Voice search optimization

In the modern era, the significance of voice search in our daily lives cannot be overstated. With the surge in...

May 31, 2023 | Swati Singh
Read Article
The Power of Position Zero: How to Boost Your SEO Rankings

The Power of Position Zero: How to Boost Your SEO Rankings

In the competitive world of online marketing, every business strives to achieve higher search engine rankings. One coveted spot that...

May 31, 2023 | Tooba Hashmi
Read Article
How Visual Search is Transforming the Way We Search for Data

How Visual Search is Transforming the Way We Search for Data

In today’s digital age, the way we search for information and data has evolved significantly. With the rise of visual...

May 31, 2023 | Tooba Hashmi
Read Article
Pros and Cons of Human Generated vs AI Generated Content

Pros and Cons of Human Generated vs AI Generated Content

In today’s digital era, content creation is crucial in various industries, from marketing and journalism to entertainment and education. With...

May 30, 2023 | Swati Singh
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article