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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
DA and PA in Link Building: A Guide for Marketers

DA and PA in Link Building: A Guide for Marketers

When it comes to link building, one of the most important metrics that marketers need to pay attention to are...

Apr 10, 2023 | Tooba Hashmi
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Diversifying Your Backlink Portfolio for Effective SEO Strategy

Diversifying Your Backlink Portfolio for Effective SEO Strategy

When it comes to effective SEO strategy, having a diverse and high-quality backlink portfolio is crucial. Backlinks are one of...

Apr 5, 2023 | Tooba Hashmi
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The Top Social Media Platforms for Influencer Marketing in 2023

The Top Social Media Platforms for Influencer Marketing in 2023

As influencer marketing continues to grow in popularity, businesses and brands are searching for the best social media platforms to...

Apr 5, 2023 | Tooba Hashmi
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Taking Your SEO Strategy to the Next Level with SEMrush SEO Audit

Taking Your SEO Strategy to the Next Level with SEMrush SEO Audit

As the realm of e-commerce expands, it becomes progressively arduous to differentiate oneself amidst the competition. Fortunately, there exist instruments...

Apr 5, 2023 | Prakriti Saxena
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Unlocking the Power of Local SEO for Small Businesses

Unlocking the Power of Local SEO for Small Businesses

Small businesses often encounter challenges in getting their web pages noticed by potential patrons. With a plethora of websites and...

Apr 5, 2023 | Prakriti Saxena
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5 Common SEO Mistakes to Avoid in Your Rich Snippet

5 Common SEO Mistakes to Avoid in Your Rich Snippet

As experts in SEO and copywriting, we understand the importance of rich snippets in improving the visibility of your website...

Apr 4, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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