How to Optimize LinkedIn Profile for Maximum Impact?
LinkedIn has become an irreplaceable tool for professionals across various industries. With over 930 million members worldwide, it’s no surprise...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Why hreflang x-default Matters for Your Website’s SEO
Are you planning to launch a website that caters to a global audience with different languages? Well, hold your horses...
Google 101: Understanding Page Experience in Google Search Results
Recently, Google updated its documented ranking systems page. Specifically, the search engine giant removed four ranking systems from the list....
Google Search April’23 Updates
Google has introduced new updates for Google Search. In this article, we will go over all the latest updates that...
Shift Your Focus to ‘Experience’ with Google April 2023 Review Update
Google has recently introduced the Google April 2023 Product ReviewUpdate, making significant changes to the search engine’s reviews system. This...
How Content Marketing Can Help You Stand Out in a Crowded Market
Content marketing has emerged as a crucial tool for businesses striving to distinguish themselves in today’s highly competitive marketplace. The...
