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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Using Latent Semantic Indexing to Improve SEO

Using Latent Semantic Indexing to Improve SEO

Latent semantic indexing has an intimidating ring to it, invoking people in labs poring over reams of paper. A search...

Oct 7, 2022 | Anjali Jaiswal
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One Pit Stop to Understanding Native Ads

One Pit Stop to Understanding Native Ads

Ads are literally on every application you use, be it during a video, between songs, scrolling through any application, ads...

Sep 28, 2022 | Muskaan Jain
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The Why & How of Internal linking for SEO

The Why & How of Internal linking for SEO

Picture this: You have written a great blog with all the relevant keywords, pictures, alt tags, and whatnot. Then, you...

Sep 24, 2022 | Ashmita Datta
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What to Expect from The Google September 2022 Product Reviews Update?

What to Expect from The Google September 2022 Product Reviews Update?

Google came out with yet another update just a week after its September core update. Two Google updates in a...

Sep 22, 2022 | Rajeev Munjal
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Want More Link Juice for Your Website? Here’s How to Get It

Want More Link Juice for Your Website? Here’s How to Get It

There is no denying that Search Engine Optimization is an essential digital marketing tool. Simply put, effective SEO makes your...

Sep 18, 2022 | Suraj Verma
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Google September 2022 Core Update: Everything You Need to Know

Google September 2022 Core Update: Everything You Need to Know

The September 2022 wide core update—the second of the year—has begun to roll out on Google Search. It began rolling...

Sep 16, 2022 | Nivedita Kholia
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article