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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
2024 Google Search Trends in India: What Captured Our Curiosity This Year?

2024 Google Search Trends in India: What Captured Our Curiosity This Year?

Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India...

Dec 19, 2024 | Indrani Pati
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AdLift’s 2025 Social Media Calendar: Your Roadmap to Success

AdLift’s 2025 Social Media Calendar: Your Roadmap to Success

As we step into 2025, we’ll be surrounded by major global events like the FIFA World Cup in Canada, the...

Dec 17, 2024 | Anjali Jaiswal
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Understanding Google’s December 2024 Core Update: What to Expect

Understanding Google’s December 2024 Core Update: What to Expect

Google has officially launched its December core algorithm update, a swift follow-up to last month’s November core update. With the...

Dec 17, 2024 | Anjali Jaiswal
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Optimizing For Google AI Overviews: What Marketers Need To Know

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a...

Nov 19, 2024 | Prashant Puri
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Google’s Latest Shake-up: November 2024 Core Update

Google’s Latest Shake-up: November 2024 Core Update

Google, the search giant, has once again rolled out its biannual core update, this time in November 2024. This algorithmic...

Nov 13, 2024 | Anjali Jaiswal
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SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic

SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic

Google’s reach in the digital market is unbeatable. A recent Statista report shows that Google controls 95.32% of mobile searches...

Oct 22, 2024 | Anjali Jaiswal
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article