Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help...
Understanding the Evolution of LLMs From Simple Chatbots to Intelligent Assistants
By Anjali JaiswalFrom Siri to ChatGPT, the evolution of LLMs has transformed simple chatbots into sophisticated assistants. Large Language Models (LLMs) now power search, coding help, analytics,...
Google December 2022 Link Spam Update Rolling Out Now
Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain –...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’...
Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the...
Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of...
Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!
Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral...
