A Quick guide to Google AdWords Planner
If you’re in the business of conducting your business on the internet, you’ve most certainly come across the Google AdWords...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
A Sneak Peek Into SEMrush Site Audit
Welcome to the world of SEO. We’re glad you’re here. And your presence indicates that you already have a good...
6 Ridiculously Easy Ways to Do Keyword Research if You’re a Newbie
Most probably, this is what you typed and landed up here reading this article. While this the quickest way to...
Banner Advertising Made Simple – What You Need to Know
Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may...
The Truth About Negative Keywords
Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered...
