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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
How to Use Content to Win at Online Reputation Management

How to Use Content to Win at Online Reputation Management

It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a...

Oct 4, 2018 | Parth Goswami
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Four Key Factors To Developing Content Marketing Strategy

Four Key Factors To Developing Content Marketing Strategy

“As advancement increases, so do the scope to use it in the business and companies,” – is a statement that...

Oct 4, 2018 | Simran Vij
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Content Marketing Is the Non-Negotiable Part Of SEO

Content Marketing Is the Non-Negotiable Part Of SEO

This article will highlight the importance of content marketing for SEO and why they need to work in synergy to...

Oct 4, 2018 | Madhumita Raha
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List of Content Marketing Tools Every Marketer Needs to Know

List of Content Marketing Tools Every Marketer Needs to Know

According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent...

Oct 4, 2018 | Simran Walecha
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5 Content Marketing Examples You Will Be Dazzled By

5 Content Marketing Examples You Will Be Dazzled By

Getting customer attention has never been so difficult. As customers have increased options to choose from, today, brands cannot force...

Oct 3, 2018 | Rohit Rajan
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5 Emerging Content Marketing Trends You Should be Following This Year

5 Emerging Content Marketing Trends You Should be Following This Year

Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and...

Oct 3, 2018 | Shivam Sikka
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article