...

Our Blog

Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

Calendar Icon
April 28, 2025
What is Schema Markup? Strategies to Use it for Better SEO Performance

What is Schema Markup? Strategies to Use it for Better SEO Performance

72.6% of pages on the first page of Google use schema. Schema markup is a form of structured data that...

Sep 16, 2024 | Anjali Jaiswal
Read Article
How to Attract Customers? Steps to Turn Visitors into Loyal Clients

How to Attract Customers? Steps to Turn Visitors into Loyal Clients

In the digital world of 2024, competition for customer acquisition is more intense than ever. Businesses are always on the...

Sep 12, 2024 | Anjali Jaiswal
Read Article
10 Digital Marketing Tips to Supercharge Your Clothing Brand

10 Digital Marketing Tips to Supercharge Your Clothing Brand

With so much competition in the market, clothing brands must leverage digital marketing to thrive in an increasingly competitive fashion...

Sep 10, 2024 | Anjali Jaiswal
Read Article
Mastering Digital Advertising: Tips for Maximum Impact

Mastering Digital Advertising: Tips for Maximum Impact

Today, businesses can no longer rely solely on traditional marketing methods to reach their audience. With consumers spending more time...

Sep 8, 2024 | Kunal Nayyar
Read Article
Everything You Need to Know about SEO Statistics: Ultimate Guide to Data and Facts

Everything You Need to Know about SEO Statistics: Ultimate Guide to Data and Facts

Search Engine Optimization (SEO) stands as a crucial element for any successful online presence. SEO involves many strategies and techniques...

Sep 4, 2024 | Anjali Jaiswal
Read Article
From Traffic to Website Leads: Maximize Your Conversion Rate

From Traffic to Website Leads: Maximize Your Conversion Rate

In the digital age, turning website traffic into leads is a fundamental challenge that every business faces. Research highlights the...

Sep 4, 2024 | Anjali Jaiswal
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article