What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler...
YMYL Content in the Age of AI Search: How Google’s E-E-A-T Rules Decide Which Brands Get Trusted
By Manisha DesaiYMYL isn’t just an SEO concept anymore. It shapes real financial, health, and legal decisions, increasingly through AI-generated answers where users never see the website...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in...
Everything Should Know About Google Tag Manager
What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows...
People Also Search For – Another Change in Google’s SERP
Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results....
Keyword Research – The 5 Incredibly Useful Tools
Keyword, the seed of SEO, it all starts with this. In layman’s language, it is nothing but any word or...
