Google Documentation Leaks: Links Still Matter and Insights into How Search Works
“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Conversion Rate Optimization: What Works and Why?
Have you ever wondered how companies convert one-time visitors into loyal customers? It all comes down to giving individuals a...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This...
Boosting Your Business with SEO Techniques for High ROI
In this fast-paced digital world, standing out from the crowd is not as easy as it sounds. With numerous businesses...
Maximize your Brand Value Through Strategic SEO
Have you ever wondered why some brands are everywhere online? That’s the power of search engine optimization. Believe it or...
Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, “more clients means more sales” seems common sense. In sales, the main goal is always to find...
