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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Getting Started with Google Ads: Account Creation Made Easy

Getting Started with Google Ads: Account Creation Made Easy

Do you see ads whenever you search for a query on Google? If yes, then you must know about Google...

Aug 25, 2023 | Priyanka Pant
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Google August 2023 Broad Core Update

Google August 2023 Broad Core Update

Google has announced the rollout of its August 2023 broad core update, which may take up to two weeks to...

Aug 24, 2023 | Prakriti Saxena
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White Hat SEO Strategies: Your Ticket to Sustainable Online Growth

White Hat SEO Strategies: Your Ticket to Sustainable Online Growth

In an online landscape, every business is in the queue to outperform its competitors using search engine optimization (SEO) tactics....

Aug 24, 2023 | Priyanka Pant
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Budgeting for SEO: Understanding the Factors that Influence Costs

Budgeting for SEO: Understanding the Factors that Influence Costs

Have you ever wondered how to budget effectively for SEO and get the most out of your online presence? Budgeting...

Aug 24, 2023 | Pankaj Singh Negi
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What is High Authority/Quality Content Marketing?

What is High Authority/Quality Content Marketing?

In today’s competitive marketing landscape, businesses are continually making substantial investments in high quality content marketing strategies. With the phrase...

Aug 23, 2023 | Prakriti Saxena
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What is Technical SEO: A Complete Guide

What is Technical SEO: A Complete Guide

What is Technical SEO? Technical SEO refers to the practice of optimizing the technical aspects of a website to improve...

Aug 23, 2023 | Prakriti Saxena
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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